OFFER CREATION & RESULTING

Whether using an industry standard data feed, or using the host of tools provided within the product, Sportsbook event creation and resulting have never been easier.

• Official Sportradar Platform Partner. Support for prematch, live, and virtual sports feeds, with full cross-producer settlement validation. Event Creation, Pricing, and Resulting can be easily achieved with no manual operator activity.
• Powerful templates allow the advance configuration of Sportsbook markets per sport, league, etc. Simply create the event and the template will then generate all the markets for you.
• Price Deriving allows embedding of Microsoft Excel Spreadsheets from which the formulas are imported. This is a “once only” activity for multiple re-use every time the same markets require pricing from the “seed” market or other event data (e.g. expected number of goals).
• Allows for multiple price lines across markets (e.g. different websites can have different prices, or different customer groups can have different prices).
• Module available for processing Asian style “Agent” hierarchical commissions and positions.

RISK MANAGEMENT

A powerful set of tools make managing risk a breeze within the BGP.

A range of different interfaces allow traders different views of market groups, and multi-tier liability limits and infinitely variable customer wager limits prevent risky positions occurring in the first place.

Key features of the comprehensive Risk Management suite include:

• Fully integrated automated trading via Sportradar MTS/MBS, providing a total 'hands off' trading solution when appropriate. Includes automatic bet acceptance, rejection, max stake queries, and alternative odds handling.
• Real-time view of risk from all betting channels (i.e. internet, mobile, and retail).
• Warning and critical event outcome liability limits with a range of actions to be undertaken when a condition is met.
• Variable customer wager limits which can be unique for each defined customer grouping and can be applied differently by sport, league, or even down to event and market levels when required.
• Ability to refer bets direct to specific traders at the point of capture. This can be used to ensure VIP customer bets are not automatically rejected without human intervention.
• Comprehensive Sportsbook risk displays including profit/loss, payout, exposure, run up exposure and many other risks from singles, accumulators and other complex bet types.
• At a glance views of global popular accumulators, risky accumulators and also summary views of accumulators impacting any chosen outcome.

CUSTOMER CARE

Our Customer Care application is designed to fit the needs of both small and large operators and includes full support of telephone betting and account management.

With the advanced technology and flexible nature of our product it is possible for the system to act as either the main wallet and account balance, or to “integrate” to an existing system (e.g. existing lottery system), where the BGP would pass across bets, credits, debits, account verifications, and any other required actions.

The key features of the module include:

• Full bet capture with optimised interface to ensure fast bet placement.
• Transactional, dashboard, and summary customer views, with instant data display even when there are millions of customers in the database.
• Support of bonus funds, credit and temporary credit betting.
• Full reporting of customer performance.
• Easy linkage to bespoke marketing or data warehouse applications which includes two way updates (e.g. SAS Data Warehousing and Data Mining System).
• Full lockdown of VIPs plus controlled access to customer information via system privilege level hierarchies.

LIVE BETTING

A comprehensive trading interface allows for fast and efficient market creation and easy trading of practically any sporting event.

The interface has been developed in conjunction with several live traders from our client base ensuring it is the best, most ergonomic and easiest to use of any live trading interface currently in the marketplace. In conjunction with this backend interface, BETICA have developed various website displays in order to maximise end customer involvement and provide a superior gambling experience.

The system has many ground breaking features:

• Bespoke interface for each different sport which ensure that the scoring, time periods and rules of the sport are fully catered for. Examples would include full support of football penalty shootouts, differing number of sets in tennis, differing tie break rules in tennis, and support of configurable event totals such as yellow cards, penalties, corners, fouls etc.
• Ability to quickly create and clone markets, ensuring that trading a large number of concurrent markets is easily achieved.
• Instant settlement of market outcomes ensuring customer re-investment of winnings occurs as quickly as possible.
• Risk per market, risk summary displays and also a filtered bet ticker ensure that the trader can see at a glance a complete view of the current live risk in absolute real-time.
• Direct interfaces to automated trading systems (e.g. Sportradar MTS/MBS) to provide a total “hands off” trading solution when appropriate.
• Automated price derivation allows automatic pricing of minor markets from the main “seed” markets.
• Interface allows the trading multiple events from the same session.

WEBSITE AND MOBILE OFFERINGS

BETICA recognise that a Sportsbook operator’s website and mobile website are the shop window and single point of contact for most customers.

Fundamental to our websites is our ability to allow our customers free range to design a unique website and play to the key strengths of the Sportsbook operator’s market position and individual selling points. By using a comprehensive range of re-usable components, it is possible for each BETICA customer to design and build a completely 100% unique website, but at much lower development cost than writing everything from scratch.

• African, Asian and European view betting experience.
• Range of pre-developed and interchangeable components (e.g. betslips, market renderers, marketing blocks, etc). These can be integrated together in a “lego” like fashion to build a unique website at the fraction of a typical website development cost.
• Full content management system allows customers to keep the website “fresh” without system modifications. Marketing and/or trading staff have a huge amount of website content that can be modified with just a few mouse clicks.
• Full multi-language, multi-currency and multi-cultural support throughout the whole website.
• Ability to drive multiple websites and mobile offerings from the same backend system and Content Management Systems.
• White label website options available, with ability to restrict offerings available to “partner” websites.
• All business logic is stored in the back-office system, this ensures the website is secure and also allows for rapid development of new website features.
• Separate components available specialised for mobile websites and their smaller displays.
• Bespoke applications developed for iPhone, Android and other smart phone platforms.

RETAIL SOLUTIONS

Our Ticket Management System is aimed at bookmakers who require a robust system of bet capture requiring only minimal hardware (basically a PC and printer is all that is required).

The system links directly to the BETICA back-office trading system to pick up the latest prices and offer information, and pass back each bet individually for verification and risk accumulation.

• Real time risk passed to back-office system at the instant of bet capture.
• Support of live and pre-match betting.
• Support of cash deposits for account customers (i.e. cash deposit in shop for use by customer in their website account).
• Payout of winning bets in any shop.
• Full auditing of shop activity captured instantly in the back office trading system.
• Full support of all bet types available in websites.
• Cash management and “end-of-shift” reconciliation features.

ASIAN AGENT SYSTEM

BGP provides a top Agent Management system for managing the commission and position taking requirements of Asian style bookmaker operations.

• Fully maintain hierarchical agent structures.
• Monitor agent betting activities and record money transfers.
• Comprehensive set of reports and real-time liability views.

CASINO

The BGP provides pre-integrated access to all major casino, live casino, and games integration.

• Easily plug-in additional third party casinos and games through the BGP integration interfaces.
• Manage all your operations activity from a single back-office: sports and casino/games.
• Offer more betting opportunities with BGP comprehensive suite of 24/7 Virtual Sports.

PAYMENTS

• Online payments are a must for bookmakers, and the BGP covers a whole range of payment gateways.
• Accept payments via Credit Cards, Wire Transfers or e-wallets.
• Accept BitCoin Wallet Transfers.